Poseidn hires Labour
By Adnews Staff
Beverage company Poseidn has retained Labour of Montreal as its national creative communications agency. The assignment includes public relations and influencer marketing. The agency will begin by developing a campaign intended to appeal to younger consumers outside of Quebec. Labour will also provide communications support for a series of upcoming product launches. Poseidn specializes in beverages made of thin layers of ingredients created by 3D printing technology.
“Our products are easy to use and available in different flavors to create alcoholic or non-alcoholic drinks, tea or hot chocolate,” said Samuel Côté, founder of Poseidn. “With its team based in Montreal and Toronto, Labour understands the differences between the French and English market. The French-speaking team, having an in-depth knowledge of our current reality in Quebec, will work closely with the Toronto team to adapt our message to the English-Canadian market to enable us to promote our products to new consumers.”