Covers.com signs content deal with Postmedia
By Adnews Staff
Halifax-based Covers.com, a website specializing in sports betting information, has signed a content agreement with Postmedia of Toronto. Through this agreement, readers of Postmedia print and online properties will have access to betting content from Covers.com. The agreement coincides with the launch of Postmedia’s new sports betting newsletter, Closing Lines.
“Our agreement with Covers is a great complement to our already strong sports coverage, providing expert insights from the growing area of sports betting,” said Mary Anne Lavallee, COO and interim CFO of Postmedia. “Postmedia is pleased to provide our broad and highly engaged audiences with in-depth insights as they explore this new area of sports entertainment, arising from the expected changes to legislation.”