Italian Abruzzo Wine Consortium conducts LCBO promotion
The Italian Abruzzo Wine Consortium is conducting a promotion in Ontario in collaboration with the LCBO as part of its ongoing “The Charming Taste of Europe” campaign. The initiative is intended to raise awareness of European wines and fruits from participating regions. The three-year campaign began in 2021 and includes the participation of the Union of Sweet Bordeaux wines, the Union of Agricultural Cooperatives of Kavala and the Agricultural Cooperative of Rachi Pieria. During March, participating LCBO retail locations will promotes a variety of wines from the Abruzzo region.