Beiersdorf hires Razorfish
Skin care products company Beiersdorf has retained Razorfish as its Canadian digital agency of record. The firm won the account in a competitive request-for-proposals process. The assignment includes digital marketing, social media management, community management, custumer relations management, search engine optimization, website management and analytics for brands including Nivea, Coppertone, Eucerin and Elastoplast. Beiersdorf’s other Canadian agencies include Publicis One Touch, Wavemaker and 1Milk2Sugars.
“We were incredibly impressed by Razorfish’ passion and performance throughout the pitch process,” said Yücel Kurt, manager of media, digital and agency relations at Beiersdorf. “Their proprietary tools, strategic insights into our business, and fresh creative ideas blew us all away. They uncovered fresh perspectives into our products and consumers that excited and inspired us.”