Guru begins Made With Plants campaign
Beverage company Guru Organic Energy of Montreal has begun a national advertising campaign called “Made With Plants.” According to the company, this is the first of three marketing campaigns that will take place in 2022 to promote its line of energy drinks. The initial campaign depicts the brand as “the only plant-based drink in its category.” It also launches a new flavour called Guru Guayusa Tropical Punch. The six-week campaign, developed by Sid Lee, will include out-of-home ads, digital and print content, influencer activites and sampling events in major cities. It will also include the company’s first large-scale in-store promotion.
“‘Made with Plants’ is a bold campaign that introduces Guru’s better-for-you products to consumers across Canada and marks the beginning of the next phase of our ambitious Canadian growth plan,” said Carl Goyette, president and CEO of the company. “This campaign puts forward a fresh take on how natural, plant-based energy can fuel a healthy and active lifestyle. With the objective of creating awareness, encouraging trial, and reinforcing the fact that Guru is the better-for-you option in the market, the campaign builds on Guru’s momentum as the fastest-growing organic energy drink in Canada in the last 52 weeks.”