Club Med hires McCann
By Adnews Staff
Club Med Canada of Montreal has retained McCann Montreal as its strategic and creative advertising agency. McCann won the account in a closed pitch process. The agency will provide advertising support for the resort chain’s first Canadian location, Club Med Quebec Charlevoix, which opened in 2021, as well as its internatioinal locations. The agency will focus on national creative campaigns intended to increase brand awareness and online sales.
“The pandemic resulted in new travel habits among Canadians and gave us the opportunity to promote domestic travel options with our new Canadian location in Charlevoix,” said Vincent Giraud, managing director of Club Med Canada. “As travel restrictions continue to ease globally, we look forward to highlighting our exceptional domestic and international destinations to Canadians and once again providing peace of mind during their well-deserved holidays. We wanted a creative marketing agency partner who can bring us actionable strategy and creative thinking, and who can help us understand the Canadian and Quebec market better than anyone else. McCann Montreal proved to be the partner that could take us where we need to go.”