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Thinking Capital becomes Driven

Toronto-based financial technology company Thinking Capital has rebranded as Driven. According to the company, the new name is intended to better express its support for Canadian small and medium-sized businesses will data services and access to credit. Driven is a subsidiary of Purpose Unlimited.

“Giant corporations and global brands do not connect and humanize our local communities,” said Stéphane Marceau, CEO of Driven. “People feel a far more personal connection to small businesses, their owners, and the people working with them. Whether they are e-commerce-focused or brick-and-mortar, are based in Shawinigan, Kelowna or downtown Toronto, small businesses are the heartbeat of our communities across the country. That is why we have made it our mission to empower small businesses to grow, to succeed financially, and to enhance Canadian’s lives in a way that matters on a human level.”

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