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Canadian Down Syndrome Society readies campaign

The Canadian Down Syndrome Society is preparing a new awareness campaign called “Love Means...” to coincide with World Down Syndrome Day on March 21. The campaign was developed in-house with photographer Hilary Gauld. It consists of nine executions depicting the personal stories of individuals with Down syndrome or their partners. The social media campaign will take place on Instagram, Facebook and YouTube, accompanied by public relations by Glossy.

“Our campaigns are always aimed at spreading awareness about Down syndrome,” said Laura LaChance, executive director of the society. “They also help support solutions for issues that individuals with Down syndrome face. Right now, there is an overwhelming lack of awareness and understanding about the complete lives that people with Down syndrome live, and about the range of emotions they experience. This work will change the public narrative.”

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