Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Tourism Australia conducts Canadian campaign

Tourism Australia recently conducted an advertising campaign in Canada promoting the country as a travel destination in the wake of the COVID-19 pandemic. Called “Welcome Back,” the out-of-home initiative maked use of projections of Australian landscapes and destinations in Vancouver and Toronto. The creative also incorporated a QR code which consumers could scan to enter a draw for two flights to Sydney, Australia. Tourism Australia conducted the campaign in collaboration with Air Canada, marketing agency Thinkingbox and public relations agency Citizen Relations.

« Back Next »

Related stories Comments