Tourism Australia conducts Canadian campaign
Tourism Australia recently conducted an advertising campaign in Canada promoting the country as a travel destination in the wake of the COVID-19 pandemic. Called “Welcome Back,” the out-of-home initiative maked use of projections of Australian landscapes and destinations in Vancouver and Toronto. The creative also incorporated a QR code which consumers could scan to enter a draw for two flights to Sydney, Australia. Tourism Australia conducted the campaign in collaboration with Air Canada, marketing agency Thinkingbox and public relations agency Citizen Relations.