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Hivestack, MediaMath form agreement

Montreal-based marketing technology company Hivestack has formed an agreement with marketing technology firm MediaMath of New York. Through this agreement, MediaMath advertisers will gain access to Hivestack’s programmatic digital out-of-home advertising inventory. MediaMath’s demand side platform will be integrated into Hivestack’s supply side platform internationally.

“We are thrilled to announce this key partnership with MediaMath which will open up additional ways to activate programmatic digital out-of-home via our global SSP inventory,” said Bruno Guerrero, COO of Hivestack. “This alliance represents our commitment to providing buyers with a more diverse suite of solutions to connect with their audiences via contextually relevant messages and drive business growth.”

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