The Body Shop hires Jungle Media
Beauty products retail chain The Body Shop has retained Jungle Media of Toronto as its North American media agency of record. The assignment includes media strategy, planning and buying in Canada and the United States, with a particular focus on expanding the brand’s presence in the US.
“As the marketing landscape changes to a more creative, consumer-focused space, we realized we needed a partner who is as nimble and iterative as our own team,” said Hilary Lloyd, vice-president of marketing and activism at The Body Shop. “Through the RFP process, we found that Jungle had an uncanny ability to provide thought-provoking, strategic North American insight, something we value at this stage in our brand’s growth.”