CIBC begins mortgage campaign
CIBC has begun a new advertising campaign called “Let’s Find Your Way” to promote its line of mortgage products. The campaign is aimed primarily at first-time home buyers and focuses on the advantages of consulting a dedicated mortgage advisor. The creative, developed by Juniper Park TBWA, depicts a couple transitioning from renting to buying a house. The campaign consists of television commercials, online video, out-of-home ads, digital ads and social media content. Media work is being handled by MediaCom.
“We wanted to create a spot inspired by real client stories,” said Paul Little, group creative director at Juniper Park TBWA. “It’s such a challenging time to buy a first home; we wanted to capture what people are feeling, while also reminding viewers that there’s a real person trying to help on the CIBC side.”