Jameson conducts St. Patrick's Day promotion
Alcohol distributor Corby Spirit and Wine has begun a promotion for its Jameson Irish Whiskey brand. From March 12 to St. Patrick’s Day on March 17, the brand will give away $25 Uber ride vouchers to consumers in Toronto. During this time, promotional workers in branded vehicles will travel around the city. The vehicles display a QR code that can be scanned with a smartphone to unlock the voucher. According to the company, the intent is to help consumers get home safely from St. Patrick’s Day parties.