Mary Brown's retains Rock-it Promotions
By Adnews Staff
Restaurant chain Mary Brown’s Chicken has hired Rock-it Promotions of Toronto as its public relations agency of record. The assignment also includes experiential marketing and talent integration.
“In 2021, amidst an uncertain global climate, we opened over 20 new stores and plan to add another 50 by the end of the year,” said Jeff Barlow, marketing vice-president at Mary Brown’s. “We wanted a PR agency partner who could bring us actionable strategic and creative thinking and share our brand story better than anyone else. Rock-it proved to be the partner that could take us where we need to go. We’re excited to have rock-it promotions by our side as we bring exciting launches to Canadians, nationwide.”