Breakfast Club of Canada breaks campaign
The Breakfast Club of Canada has begun a new advertising campaign called “Power Up 4 School” intended to highlight the energy provided by a nutritious breakfast. The campaign, developed by Cossette, will run until April 3 in selected English-speaking markets. It is also intended to increase awareness of the organization in English Canada. The campaign consists of television, billboard and online advertising, as well as sponsored segments on programs including Your Morning, CP24 Breakfast, The Social and CTV News.