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Reddit, Mediabrands form agreement

Social media website Reddit has formed an international agreement with IPG Mediabrands. Through this agreement, Mediabrands agencies will receive early access to usage data from Reddit of benefit to those agencies’ clients, as well as access to Reddit’s in-house creative agency KarmaLab. Mediabrands will work with local staff from Reddit in the UK, Canada, Australia. and Germany. According to the company, this is Reddit’s first global enterprise partnership.

“We look forward to developing more sophisticated solutions to meet the unique needs of IPG Mediabrands clients,” said Harold Klaje, president of advertising at Reddit. “We have appreciated our strong relationship with Mediabrands for many years and believe that this collective partnership will take it to the next level. We’re refining tools, teams, and resources to ensure that Mediabrands’ clients are set up for long-term success on our platform.”

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