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Italpasta breaks television campaign

Pasta company Italpasta has begun a new television campaign. The national campaign, developed by Cundari, is called “Our Pasta Love Affair.” It is intended to highlight the “connection between pasta and significant life moments.” The commercial is narrated by company founder Joseph Vitale. The campaign will run until May 10.

“We were thrilled to partner with Italpasta to create their first new campaign since the 1980s,” said Malcolm McLean, president and chief strategy officer of Cundari. “We approached the strategy and creative with the intent to remind Canadians of the authenticity, quality, and roots of the brand, while capturing the rich emotions that pasta evokes in us all. Italpasta is part of the family and is something we keep in our cupboards.”

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