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Hershey conducts Her For She promotion

Candy company Hershey Canada has begun a promotion to coincide with International Women’s Day. The company has released a series of limited edition chocolate bar designs recognizing five women who have made an impact on their communities. The campaign, called “Her For She,” is being conducted in association with Girl Up. The not-for-sale chocolate bars, designed by Toronto artist Gosia Komorski, are accompanied by videos produced by Mint.

“Like the words, ‘her’ and ‘she,’ the accomplishments of women have gone unnoticed for far too long,” said Brittany Chopra, senior marketing manager at Hershey Canada. “This is why Hershey is starting a global movement to make the accomplishments of more women visible.”

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