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Holt Renfrew breaks spring campaign

Fashion retail chain Holt Renfrew has begun a spring campaign featuring singer, songwriter and poet Mustafa. The campaign promotes the chain’s spring lines of men’s and women’s apparel. The creative depicts Mustafa and a number of models describing their hopes for the future. It consists of videos and still imagery, as well as interviews with Mustafa.

“I believe hope is a knife,” said Mustafa. “It can cut you or it can help you cut through anything. Cut through air, cut through whatever barrier you have," he shares. "I've watched hope work for me and work against me. There are times hope was plunged into me and shattered me, but it also helped restore me when I was able to use it to carve space for myself.”

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