Stingray, Leger form measurement agreement
By Adnews Staff
Montreal-based media distribution company Stingray has signed an agreement with market research and analytics firm Leger. Through this agreement, Leger will measure the effectiveness of Stingray’s retail-based digital audio advertising in Canada via series of surveys.
“Retail-based digital audio advertising enables brands to connect and remain top of mind with highly qualified consumers when and where it matters most,” said Ryan Fuss, senior vice-president of global media solutions of Stingray. “We are thrilled to join forces with Leger, Canada’s leading quantitative market research firm, to demonstrate the full impact that this new retail media channel can deliver to brands looking to reach millions of daily Canadian shoppers that are literally aisles away from their products.”