Ownr breaks new campaign
Ownr, a subsidiary of RBC Ventures that specializes in helping entrepreneurs to start and manage a business, has begun a new advertising campaign called “Make Small Business Easy Less Hard.” Developed by The Garden of Toronto, the campaign consists of three 30-second videos done in one take. The campaign will run in Ontario, BC and Alberta as television commercials, online videos, radio ads and Spotify ads. These are being accompanied by out-of-home, digital and social media ads. The creative depicts small business owners managing various unexpected business situations. Media work is being handled by Initiative Media.
“We wanted to create a campaign that demonstrated just how chaotic it can feel to own a small business,” said Francheska Galloway-Davis, creative director at The Garden. “We worked with the director and photographer to create highly choreographed, unique scenarios across video and print where our heroes are surrounded by chaos but confident because they know Ownr has their back.”