NorthStar Gaming signs content deal with Torstar
By Adnews Staff
Online betting company NorthStar Gaming has signed a content agreement with Torstar in the name of its new NorthStar Bets brand. Through this advertising and marketing agreement, TheStar.com will carry sports betting and wagering content created by NorthStar Bets at <http://www.thestar.com/sports/sports-betting>. This content will include daily betting recommendations, as well as videos of events, teams and players.
“We're very excited to work with NorthStar Gaming as they prepare to launch a market-leading online gaming business in Ontario,” said Lorenzo DeMarchi, interim CEO of Torstar. “With Ontario's regulated online gaming and sports betting market set to open this spring, we're sure there will be strong interest from our Toronto Star readers, particularly our sports readers, in the growing popularity of wagering content. Now, with the NorthStar Bets integration, readers will have access to gaming related insights and storylines at their fingertips.”