Mill St. Brewery sponsors Toronto FC
Mill St. Brewery of Toronto has signed a sponsorship agreement with the Toronto FC to become the official beer of the soccer team. The sponsorship also includes the team’s home venue, BMO Field. The agreement includes a number of promotional activities, including watch parties at the Mill St. Brewpub, a limited-edition series of co-branded beers called All For One that will be sold exclusively at the pub, lead sponsorship of the team’s Man of the Match award, in-stadium signage and social media activities.
“As a Toronto-based craft brewer, it's a milestone moment for us to now be the official beer of Toronto FC and represents a monumental new chapter in our humble success story,” said Daryl Minor, president of the Mill Street Brewery. “This partnership showcases the synergies behind two deeply proud Toronto-based brands, and we look forward to creating new experiences for the dedicated fanbase to continue to cheer on their beloved team, both in-stadium and at our Distillery District brewpub.”