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Citytv signs Canada's Got Talent sponsors

Citytv has signed a series of sponsorship agreements in support of the upcoming season of television series Canada’s Got Talent, which will begin on March 22. CIBC will provide the winner of the season with a grand prize of $150,000 and a consultation with a financial advisor. Air Miles will provide contestants with transportation to Niagara Falls, ON, where the competition will take place. Tim Hortons will have product integration during episodes of the show, providing menu items to the host, judges and contestants. Walmart will conduct a promotion called “Vote and Save” during the semifinal and finale episodes. These sponsorship agreement also include integrations on various Rogers Sports & Media entertainment brands, including television, radio and digital. Citytv is a division of Rogers Sports & Media, which is a subsidiary of Rogers Communications.

“As we gear up for this exciting talent competition to uncover Canada’s next big superstar, we’re excited to work together with these beloved brands through unique content integrations and experiences on Canada’s Got Talent,” said Brandon Kirk, vice-president of client solutions at Rogers Sports & Media.

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