Benjamin Moore readies Contractor Awareness Week
Paint company Benjamin Moore is preparing a North American promomotion called “Contractor Appreciation Week.” From March 21 to 25, the company will conduct retailer events, giveaways, product previews and other activities. These will be supported with social media content.
“Contractor Appreciation Week is just one expression of our gratitude to painting contractors who work tirelessly without sacrificing quality results, and this week is intended to recognize and thank them for all they do,” said Rob Sheehan, vice-president of customer segments at Benjamin Moore. “The past two years have been long and challenging, and we value their business immensely. In partnership with our independent retailers, we are committed to continuing to help contractors build and maintain their businesses by offering the best-in-class products, programs and services required to do so.”