Wrangler extends PBR Canada sponsorship
By Adnews Staff
Kontoor Brands has expanded a sponsorship agreement with Professional Bull Riders Canada in the name of its Wrangler apparel brand. The brand will now be the presenting sponsor of the organization’s Cup Series of events during its 2022 and 2023 seasons. Wrangler will also continue to sponsor the Wrangler Pro Perspective, a segment inluded in TSN broadcasts of PBR events. Wrangler has been a sponsor of PBR Canada since 2016 and the official jeans sponsor of PBR as a whole since 1994.
“Wrangler Western is celebrating its 75th year anniversary and proud to be the presenter of the PBR Canada Cup Series,” said Jeffry Chadwick, director Wrangler Western special events. “Wrangler was on board for the very first ride back in the early 90s when the PBR was created and extended that into supporting PBR Canada upon its inception. The PBR Canada Cup Series, now presented by Wrangler, offers fans across Canada the opportunity to view the most exciting and adrenalin packed sport on dirt.”