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Spotify buys Podsights, Chartable

Streaming audio service Spotify has acquired podcast technology companies Podsights and Chartable. According to the company, the acquisitions will allow Spotify to provide podcast publishers and advertisers with more accurate audience measurement. Podsights specializes in podcast advertising measurement services, while Chartable specializes in podcast audience analytics. No financial details are available. In the future, Spotify plans to extend these measurement capabilities to encompass its full range of services, including audio ads within music streams, video ads and display ads.

"We believe we're still in the early chapters of digital audio and the opportunity for advertising in this space remains significant," said Dawn Ostroff, chief content and advertising business officer at Spotify. "Our acquisitions of podcast technology players Podsights and Chartable are important steps in our pursuit of taking digital audio to the next level, underscoring the powerful impact it delivers for advertisers and publishers, respectively."

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