CIBC begins brand campaign
CIBC has begun a new brand campaign called "Ambitions Made Real." Its intent is to highlight the importance of financial advice using two videos depicting the bank helping clients realize their ambitions. The first execution depicts a man working to make his side job into a full-time business. The second depicts a man retiring from his business early to spend more time surfing. The campaign includes television, online video, digital banners and social media content. The campaign was developed by Juniper Park TBWA of Toronto. Media work is being handled by Mediacom.
"We wanted to reiterate to audiences that the CIBC logo is a metaphor for 'Ambitions Made Real,' inspiring you to take action and go after your goals," said Graham Lang, chief creative officer at Juniper Park TBWA. "By stepping through the portal, we are taken from an idea to a new reality, all made possible by CIBC’s financial advisors. The spots aim to highlight how CIBC understands that every ambition is unique and that their financial advice can empower you to get where you want to be."