ESET debuts new branding
Toronto-based digital security company ESET has adopted new branding and tagline: "Progress. Protected." According to the company, its new logo and visual identity are intended to reflect its "commitment to protecting the technology that enables progress." The company has also formed promotional agreements with a number of individuals who will participate in future communications efforts. They include astronaut Chris Hadfield, cultural anthropologist Mimi Ito, marine biologist Ayana Elizabeth Johnson and science author and television host Steven Johnson.
"'Progress. Protected.' is designed to bring ESET's brand proposition to life," said Bob Bonneau, country manager for Canada at ESET. "Today's refresh of our logo, visual identity and positioning is an ode to what progress in technology means to us, and how it's helping to improve our lives, our businesses and change the world and society for the better. We are honoured and excited to have Chris Hadfield, Mimi Ito, Steven Johnson and Ayana Johnson to help tell the story of what progress in technology can mean in the potential for a better world and society."