Bernstein Clinic breaks campaign
The Bernstein Diet and Health Clinic is preparing an advertising campaign called "Trust the Experts." Developed by Giants & Gentlemen of Toronto, the campaign promotes the use of the clinic's weight loss program versus various "fad" diets. The creative focuses on the scientific basis of the program and its management by doctors and nurses. The campaign will begin on Feb. 15 and will consist of 15-second online video pre-roll ads, as well as social media content and digital advertising. Media buying is being handled by Push Media.