Dr. Oetker conducts Giuseppe Pizzeria campaign
By Adnews Staff
Food company Dr. Oetker has begun a television campaign for its Giuseppe Pizzeria frozen pizza brand. Developed by Giants & Gentlemen of Toronto, the campaign features a small chef spokescharacter and focuses on the quality of the ingredients used in the products. In the animated creative, the chef conducts a tour of his kitchen for the viewers. The commercial is running on CBC, CTV, Discovery, HGTV, Food Network, Much Music, National Geographic, Sportsnet, TSN, Teletoon and other channels. Six-second online pre-roll video ads, social media content and digital advertising are also in use. Media buying was handled by OMD.
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