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Real Luck Group begins affiliate marketing program

Real Luck Group, a Calgary-based company that offers an online betting service for competitive video gaming, sports and casino games, has has re-commenced its affiliate marketing program. The effort is intended to attract new users to its Luckbox service. The company has signed agreements with several unspecified affiliate marketing companies.

"Working with more of the world's leading affiliate networks is the next phase of our roadmap to attract quality new users to our betting platform," said Mike Bazzi, head of affiliates at Luckbox. "This is a known, strong-value acquisition channel with which myself and the team have experienced success in the past. Our efforts will be focused on key markets and regions, and we will continually test, analyze and fine-tune in order to maximize our marketing spend return. We are now embarking on a meaningful player acquisition marketing strategy for the first time in the company's history."

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