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Dr. Oetker begins Giuseppe promotion

Food company Dr. Oetker has begun a promotion for its Giuseppe line of pizza products. Developed by Giants & Gentlemen of Toronto, the promotion features a collection of branded pizza merchandise for sale online at <>. Available items include t-shirts, hoodies and air fresheners, among others. The national launch of the online store, which is timed to coincide with National Pizza Day, will be supported with social media content and influencer activities. Web development was handled in collaboration with Makers. Merchandise and product sourcing was managed by Rightsleeve. Media buying was conducted by OMD.

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