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Centre to End Human Trafficking hires Strategic Objectives

Charitable organization the Canadian Centre to End Human Trafficking has retained Strategic Objectives of Toronto as its communications agency of record. The firm won the account in a competitive bidding process. Strategic Objectives is working with Good&Ready and Hotspex Media to conduct a communications program to coincide with National Human Trafficking Awareness Day on Feb. 22. The effort includes media and influencer relations, as well as digital materials, street posters, social media ads, transit advertising in Toronto and convenience store displays. It is intended to raise awareness of the organization's assistance hotline.

"This is a very complex and sensitive issue, and one that demands empathy and deep understanding of both the issue and the pressure that those being trafficked experience," said Judy Lewis, a partner at Strategic Objectives. "Our tri-agency team worked harmoniously together. Good&Ready brought innovative thinking, heart, and meaningful creative to this project, and our past award-winning work with Hotspex Media made them a logical partner to bring unique thinking to help this program reach both those in need and those who want to help."

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