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PAVE Canada launches

A new non-profit organization called Partners for Automated Vehicle Education Canada has launched with the intention of running public education campaigns on the subject of automated vehicles. Members of the organization include Algolux, Audi Canada, Blackberry, CAVCOE, Flir, Gatik, Important, the Insurance Office of America, Liberty Mutual, Quantiv Risk, Stantec Generation AV, Travelers and Toyota Canada. The group is also supported by a road safety grant from Transport Canada.

The group's communications will seek to inform consumers and policymakers about "the potential and the reality of automated vehicle technologies and self-driving vehicles." According to the organization, during its first year PAVE Canada will commission a public opinion survey regarding knowledge of automated vehicle technology, develop a social media campaign to conveys information about AV technology, and produce educational materials intended to raise the level of knowledge about AV technology.

"PAVE Canada's members come from a wide variety of interests, but our diverse group shares two key beliefs," said executive director Tara Andringa. "That automated vehicles offer great potential to society, and that we won't achieve that potential without a well-informed public that understands the technology. We work to provide hype-free facts to the public so that everyone can participate in the conversation about the future of transportation."

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