Air Canada begins Behind the Games promotion
Air Canada has begun a promotion for members of its Aeroplan loyalty program to coincide with the 2022 Olympic Winter Games. Called "Behind the Games," the effort consists of two sessions during which consumers will have access to panel discussions with Canadian Olympic athletes including diver Alexandre Despatie, figure skater Scott Moir, skier Alexandre Bilodeau, soccer player Stephanie Labbé and hockey players Caroline Ouellette and Julie Chu.
In collaboration with CBC and Radio-Canada, Air Canada will also conduct a Twitter-based promotion called "Air Canada Social Stadiums." Consumers will be invited to ask live questions of athletes including skier Cassie Sharpe, bobsledder Cynthia Appiah, speed skater Gilmore Junio, hockey player Marie-Philip Poulin and skier Mikaël Kingsbury.