Harvey's continues Burger Boss campaign
By Adnews Staff
Fast food chain Harvey's has released a third television commercial in its ongoing "Burger Boss" campaign. Developed by Giants & Gentlemen of Toronto, the 30-second ad will run on CBC, TSN and Rogers during Olympic broadcasts, on Rogers Sportsnet, TSN and CTV during their Superbowl broadcast, as well as on specialty channels Comedy, Discovery, Food, History, Showcase and Adult Swim, among others. The campaign also includes online pre-roll video ads, digital ads and social media materials. Media buy was handled by Genuine Media. The creative depicts a trainee taking charge of a warehouse after eating at Harvey's.