Adapt Media, ACTV8me form agreement
By Adnews Staff
Toronto-based out-of-home media company Adapt Media has signed an agreement with ACTV8me, a mobile advertising technology company based in California. Through this agreement, Adapt will incorporate ACTV8me's QR code technology into its digital displays. The code can be used to offer consumers special offers, contest access, mobile application downloads or loyalty program participation.
"Our ACTV8me team is so excited to partner with Adapt Media, considering their expertise at serving Canadian consumers with over 1 billion monthly OOH impressions in 1,000-plus markets," said David Schreff, CEO of ACTV8me. "By layering Adapt's OOH touchpoints with ACTV8me's Sequential QR Code integrated to iOS and Android mobile wallets with geo-fencing proximity reminders, consumers can enjoy new brand promotional offers, while advertisers can derive new opt-in, content-to-commerce data, full-funnel ad monetization and attribution measurement."