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Chatime readies BT21 promotion

Bubble tea chain Chatime will begin a promotion on Jan. 27 timed to coincide with the Lunar New Year. The promotion includes a collaboration with BT21, which is a collection of characters developed by messaging service Line and musical group BTS. It will comprise limited edition packaging and products, as well as a new drink called the BT21 Kosmos, served in a limited edition BT21 cup. The campaign was developed in-house. This is the eighth year Chatime has conducted a Lunar New Year promotion.

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