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Captivate, FrontRunner launch new OOH service

Captivate Canada, an out-of-home media company specializing in digital displays in the elevators of office buildings, has signed an agreement with FrontRunner Technologies, a company specializing in the distribution of high definition digital video. The two companies have launched a new service called Captivate Windowfront through which digital video will be projected onto the fronts of vacant urban buildings.

"This partnership represents an impactful expansion for Captivate, and extends our Canadian offering into a whole new territory," said Barbara Huggett, general manager of Captivate Canada. "Captivate delivers access to valuable audiences, and our ability to target foot traffic in high-density urban cores signals a new era in digital out-of-home here in Canada. We are thrilled to bring such a groundbreaking innovation to the advertising community."

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