Ineo Solutions joins COMMB
Ineo Solutions of Vancouver has joined the Toronto-based Canadian Out-of-Home Marketing and Measurement Bureau. The company specializes in exits to retail stores that combine digital signage, data capture devices and loss prevention technology. COMMB has verified the methodology Ineo uses for calculating average weekly impressions captured by this "Welcoming System." The technology is currently used in 135 liquor stores in Vancouver, Calgary, Edmonton and nine other western Canada markets.
"We are thrilled to welcome Ineo to our growing place-based membership category," said COMMB president Amanda Dorenberg. "Their platform addresses shoppers in an environment where they are motivated to receive marketing messaging. With COMMB's advancements in place-based measurement, Ineo's membership and methodology development shows our commitment to expanding this category and enhancing the granularity of the analytics we provide, arming brands with insights they can use to devise their ideal marketing mix."