Tim Hortons conducts Choose to Include promotion
Tim Hortons conducted a promotion this weekend called "Choose to Include" in collaboration with Special Olympics Canada. The effort, which took place from Jan. 21 to 23, featured a limited edition donut sold at participating Tim Hortons locations. Proceeds from the sale of this donut will be donated to Special Olympics Canada. The donut was promoted with a national campaign featuring a number of Special Olympics Canada athletes.
"At Tim Hortons, we believe in the power of sport," said Hope Bagozzi, chief marketing officer at Tim Hortons. "We know that through sport, we can discover new strengths and abilities, develop new skills, and find joy, confidence and fulfillment. We're so proud to be a long-standing partner of Special Olympics Canada and to play a role in helping support this important organization's incredible work."