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Cineplex resumes National Popcorn Day giveaway

Theatre chain Cineplex conducted a promotion on Jan. 19 called "National Popcorn Day." On that day, members of the company's Scene+ loyalty program received a free bag of popcorn when they attended a movie at a participating location. Members also received free popcorn with delivery orders on that day from SkipTheDishes and Uber Eats. The promotion also included social media activities.

"Celebrating National Popcorn Day has become a tradition that our guests look forward to every year," said Sara Moore, senior vice-president of marketing at Cineplex. "We're thrilled to be able to offer free bags nationwide to celebrate the day and spread the joy, as our freshly popped popcorn goes hand-in-hand with escaping into a movie on the big screen or at home."

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