Gatorade signs deal with Leylah Fernandez
By Adnews Staff
PepsiCo Canada has signed a promotional agreement with Canadian tennis player Leylah Fernandez in support of its Gatorade brand. Gatorade Canada has similar agreements with athletes including Marie-Philip Poulin, Hayley Wickenheiser, Andre DeGrasse, Sidney Crosby, Alexis Lafrenière, Aurélie Rivard, Tyler McGregor and Bianca Andreescu. Gatorade Canada is also a sponsor of Tennis Canada.
"We are proud to have Leylah join the Gatorade family and fuel her journey as a young athlete playing with so much heart and skill," said Lourdes Seminario, senior director of marketing at PepsiCo Canada. "Leylah is everything we look for in a Gatorade athlete. We can't wait to continue to welcome the next generation of athletes and support their development, as women in sport and exceptional athletes."