PointsBet sponsors NHL Alumni Association
Online sports betting company PointsBet Canada has signed a sponsorship agreement with the National Hockey League Alumni Association. Through this multi-year deal, PointsBet will become the exclusive sports betting sponsor of the association in Canada as well as a sponsor in the United States. PointsBet Canada will gain marketing and licensing rights from the NHLAA and its members.
"The NHL Alumni Association has always been at the top of our list as PointsBet entered Canada," said Nic Sulsky, chief commercial officer of PointsBet Canada. "Saturday night hockey is an institution from coast-to-coast-to-coast. Being able to partner with the likes of Paul Coffey, Nicklas Lidstrom, Mike Vernon, and the countless other NHL Alumni that skated across our screens will allow us to deliver the authentically Canadian gaming experience that we want to bring sports fans."