Farm & Food Care Ontario conducts VR promotion
Farm & Food Care Ontario of Guelph, ON has begun a virtual reality campaign intended to educate consumers about how food is produced. The initiative, located at <http://www.farmfood360.ca>, is being conducted in collaboration with Good in Every Grain, Mushrooms Canada, Ontario Genomics and the Veal Farmers of Ontario. It consists of four presentations on the production of mushrooms, veal and grains. Consumers can use the site to virtually tour real farms and food processing plants.
"For many people, mushrooms are rather mysterious," said farm owner Murray Good. "I've always enjoyed hosting tours, as people are incredibly fascinated to learn about how fresh local mushrooms are grown. Growing mushrooms is one part science and one part art. As with many other farms during this time, we haven't been able to offer in-person tours, which is why I was thrilled by the idea of hosting a virtual farm tour."