Conagra conducts Slim Jim campaign
By Adnews Staff
Conagra Brands has begun a new campaign for its Slim Jim snack food line. Called “I’m with Slim,” the campaign features professional basketball player and brand spokesperson Chris Boucher. It consists of digital and in-store executions intended to raise awareness of the brand in Canada. Digital elements will run on Instagram, Twitch and TikTok. The campaign was developed by Per Se Brand Experience, with influener relations by Harbinger and digital work by M&K Media. The creative depicts ways in which the product helps Boucher “snap out” of boring situations.