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Connect Hearing signs deal with Darryl Sittler

Victoria-based hearing healthcare provider Connect Hearing has signed a promotional agreement with hockey player Darryl Sittler. He will participate in initiatives by the company to inform consumers about the importance of hearing health. Sittler will first appear in an advertising campaign consisting of television, direct mail, print and online executions, as well as clinic merchandising.

“We are extremely excited and proud to be working with one of Canada's greatest hockey legends,” said Todd Jones, marketing director at Connect Hearing. “We believe that Darryl will help us reach our target audience in new ways and communicate the importance of being proactive when it comes to hearing health.”

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