Re/Max hires True Media
By Adnews Staff
Real estate agency Re/Max has retained True Media Canada of Toronto to handle its media work in western Canada. The firm previously held Re/Max’s media account for eastern Canada, consisting of Ontario and the Atlantic region. The assignment includes television, paid social media, search, programmatic digital, outdoor and radio advertising, as well as analytics, events and sponsorship management.
“Given the rise in media costs, diversity in media choices and fragmentation of consumer’s media consumption, we were looking for an agency to provide the best strategy to reach our consumer efficiently and effectively within the given budget,” said Stuart Ketelsen, vice-president of media strategies, at Re/Max.