Baffin sponsors World Junior Championship
Outerwear brand Baffin has signed-on as a sponsor of the 2022 IIHF World Junior Championship. The annual hockey tournament will take place in Edmonton and Red Deer, AB from Dec. 26 to Jan. 5. Baffin is a subsidiary of Canada Goose Holdings.
“It’s an honour to partner with the 2022 IIHF World Junior Championship,” said Mark Hubner, senior vice president of branding and strategy at Baffin. “There is nothing more Canadian than hockey and the cold and, while we own the cold, the World Juniors owns hockey. It's a match made in Canada. Every year the World Juniors provides Canadians with an incredible display of national pride and Baffin is honoured to be a part of this year's tournament.”